(CBS) For the first time, "60 Minutes" will have its own Web site programmed with original content production. The new site, "60 Minutes Overtime (60MinutesOvertime.com), launched on September 26, 2010, the same night the 43 season premiere of" 60 Minutes. "
Each week, "60 Minutes" will produce three original stories derived from segments of the weekly television program and its huge archive. elements of the story will be filmed and produced exclusively for the online audience, which will take place behind the scenes to see the process of production of stories and get the point of view of "60 Minutes" correspondents and staff.
One of the line segments will be promoted with an ad during the telecast on Sunday that directs viewers to 60MinutesOvertime.com. The site also has improved feedback and distribution capabilities of social media, contributing to a growing "60 Minutes" Facebook fan base.
"60 Minutes" executive editor Bill Owens will oversee the programming of the site, in conjunction with the issuance of executive producer Jeff Fager and staff members to produce additional multimedia content each week.
"Both go in reporting the story of a '60 Minutes' and often more original material that does not issue or interesting back stories that fail to share with the viewer. We now have a place to do that" , Fager said. "This is an exciting new platform for" 60 Minutes "and an excellent opportunity to expand our online content."
"60 Minutes Overtime" will be the only place where people can see a different side of '60 Minutes, '"said Mark Larkin, vice president of CBSNews.com." Correspondents tell stories about his stories is the kind of things that people are searching the Web. "
In addition, through a new application, "60 Minutes" content will soon be available for the first time in Apple iPad.
"60 Minutes" is the most successful television program in history and # 1 television news program, drawing an average of 13.282 million viewers per week, more than double the audience of its nearest competitor magazine. The program has won more Emmy Awards than any other primetime broadcast, plus 18 Peabody awards for excellence in television. In addition, "60 Minutes" has won all the great moments in journalism prize distribution groups, including 12 clubs DuPont-Columbia University.
CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. With over 200 million people visiting its properties each month, the Web property of the eighth largest worldwide and the fifth largest Internet property in the U.S. in terms of unique video viewers. Its portfolio of leading brands include CNET, CBS.com, CBSNews.com, CBSSports.com, GameSpot, TV.com, Bnet and the last. fm, the period of popular categories like technology, entertainment, sports, news and business.
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